Digital Marketing Executive · London, UK
Every channel mapped, connected, and held to the same commercial outcome — SEO, GEO, paid media, CRM, and the website working in sequence, not in silos.
years driving growth across SEO, PPC, CRM and web maitenance
campaign ROI delivered through targeting & bid work
average organic traffic growth across roles
qualified leads gained through funnel & targeting fixes
The story
Turning a marketing budget into numbers a finance director would actually believe.
Tvisha Technologies, Hyderabad — Digital Marketing Analyst — May 2020 to Aug 2022
My first job was an agency desk juggling healthcare, beauty and eCommerce clients alongside app marketing campaigns, which is a fast way to learn that strategy looks different for every brief. I also ran SEO for Tvisha's own site, where backlink strategy turned out to be the slow, unglamorous skill that actually moved rankings — built mostly through manual outreach and research rather than shortcuts, which is tedious work, but doing enough of it is exactly how I became properly good at off-page SEO.
Alongside that sat the more familiar on-page work: content updates, competitor research and keyword research in SEMrush. Between the two, organic traffic went up 25% and engagement up 20%, and I came out of it properly fluent in GA4 and Search Console — not just reading the reports, but using them to argue for changes.
London Metropolitan University — MBA, 2023
My MBA gave me the side of marketing nobody teaches on a marketing course: how a campaign looks from the finance director's chair, and why "it's performing well" isn't an answer a board accepts. My professors pushed that further than I expected — my dissertation took a real business problem and worked through it properly, using Nike as the case study: how a brand already that big actually gets more out of what it already has, rather than simply spending its way to more.
London School of Business, London — Digital Marketing Executive — Oct 2023 to May 2024
Straight out of the MBA, I took on the company website myself — SEO, copy updates, Google Ads, the lot — with the job of getting it seen and turning that visibility into actual student enquiries from across the world. Running Google Ads, Microsoft Ads, LinkedIn and Meta together rather than separately, with sharper keyword refinement, bid adjustments and audience targeting, lifted ROI by 40% and website traffic by 40% in under eight months.
I managed the LinkedIn and Meta channels directly, took engagement up 25%, and taught and managed four interns — mostly by handing them the mistakes I'd already made, so they didn't have to.
CS Global Partners, London — Digital & Web Content Officer — Jun 2024 to present
Today I manage and optimise multi-channel paid media campaigns — Google Ads, Meta, LinkedIn, YouTube and Bing — for international and government-sector clients, overseeing monthly advertising budgets that run well into five figures across several accounts at once. Government accounts come with their own rules, so a fair share of that job is keeping campaigns compliant with advertising policy without letting performance or lead quality slip.
I've built, launched and optimised multiple websites from the ground up — content architecture, technical SEO foundations, and the post-launch work that actually decides whether a site performs — and I run several of these simultaneously across different brands and markets, with loading speed and lead-generation-ready landing pages treated as standing priorities rather than afterthoughts.
On the measurement side, I've implemented Google Tag Manager, GA4, GCLID and pixel tracking to get attribution that can actually be trusted, then built the GA4 and Looker Studio dashboards that let people see what's working without waiting for me to explain it. Technical SEO audits, on-page work and backlink acquisition across multiple sites have taken organic traffic up 20%, while tighter targeting, bidding and landing page work have lifted qualified leads by 15%.
I've also leaned into GEO and AEO as search itself changes — optimising for how AI engines summarise and answer queries, not only how Google ranks them — and I use AI tools myself to speed up research, reporting and first drafts, while keeping GDPR front of mind across targeting, tracking and CRM data.
Certifications & side projects
Outside the day job, the developer side of me has been pulling at the marketer side — I've started learning React, moving on from plain JavaScript, and the way I'm actually doing it is by rebuilding my own portfolio site in it and treating the whole thing as a live SEO experiment rather than a finished piece of work. I still run the SEO, Google Ads and product content for Shine Fitted Wardrobe, a home-improvement business that didn't have an in-house marketer before me, and I've recently started techdglinks.com, a blog I write and build myself to track industry updates and stay properly in touch with the field.
On paper, that's added up to a PPC Executive qualification from the Chartered Institute of Marketing (2025), Google's own GA4 certification, and a branding and marketing certificate from the University of Oxford — though most of what I actually know came from accounts, not classrooms.
What I actually bring
Technical, on-page and off-page SEO, plus GEO and AEO — optimising for how AI engines summarise and answer queries, not only how Google ranks them.
Google Ads, Meta, LinkedIn, YouTube and Microsoft Ads, plus remarketing built to bring warm traffic back rather than only chasing new clicks.
GA4, GTM tagging, GCLID and pixel integrations for attribution that can be trusted, then Looker Studio dashboards stakeholders open on their own.
Building and maintaining sites and landing pages built to generate leads, with loading speed treated as a ranking and conversion factor, not an afterthought.
Zoho CRM plus Zapier connections between websites, CRM and third-party systems such as CLIO, the legal sector's case-management software — cutting out manual data entry.
GDPR kept front of mind across targeting, tracking and CRM data, and AI tools used to speed up research, reporting and first drafts without cutting corners.
Why hire me
"Can she handle a real budget without being managed closely?"
I currently manage paid media spend running well into five figures each month across several accounts at once, for international and government-sector clients where the reporting bar — and the compliance bar — is higher than most. The ROI and lead-generation figures throughout this page came from running that budget, not just monitoring it.
"Will she fit into a team that moves fast and changes its mind?"
Most of my work happens at the join between teams — content, design, development and sales — because campaigns tend to fail at the handover, not in the ad account. I've mentored four interns, rebuilt strategy mid-flight when algorithms shifted, and I'd rather flag a problem early than explain it later.
"Is she still learning, or repeating what worked once?"
Between an MBA, a 2025 PPC certification from the Chartered Institute of Marketing, Google's GA4 certification and a branding course at Oxford, I've kept adding to what I know — and I run two of my own SEO projects outside work just to keep testing it.
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